What's On My Mind...

Marketing Skills Or Kills?

I doubt I'll move here anytime soon, but I do fantasize about what my life would be like if I lived in this little Hobbit House in Wales...

I'd probably eat dandelion greens and carve sticks into magical pieces of art and heat my home with a little wood stove that has a giant pot of soup simmering on it at all times.  My clothes would be handmade from my sheep's wool I hand-dyed and spun myself.  My husband would be a blacksmith in the nearby village and of course, have super buff arms from all that hard work. And most likely I would have a little fairy village out back in the meadow for the well-behaved, frolicking children that come to visit me.  They would sing me songs and dance merrily and when they bid me farewell, they would leave me special shiny rocks they found in the babbling brook that runs along my land.  

While this may not be an idyllic home or little dream for anyone but me, it reminds me of the power of the imagination.  In a matter of 30 seconds, this little picture transported me to another world where pan flutes play and drown out the sounds of my phone ringing, cars zooming by and the glaring light of my computer monitor.  Should I have the bank and be in the market for a new home, I just might scoop up this gem!  For some of you, you probably see a little hippie shack with the potential for dry rot, pest invasion and horrendous storage issues, not to mention parking problems and landscaping gone rogue.

When you're marketing your rentals or homes or any product for that matter, either in person, in print or through your online marketing sites, whose glasses are you wearing?  Are you setting the stage for love at first sight?  Are you delivering someone's vision of home-sweet-home?  Or are you bringing your baggage to the party and dumping it all over, wrecking all that potential for a good time?

Since a New Year is just around the corner, I am going to carry this thought with me and apply it to many areas of my life. Whose vision am I enabling to flourish and whose dream am I muddying up?  

 

                                                                        

  

Janell is a member of Rentec Direct, a web-based property management software program designed to help streamline tenant screening and the day-to-day operations of landlords and property managers.

3 commentsJanell Kittleson • December 17 2014 11:02AM
Marketing Skills Or Kills?
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