With the New Year, we decided to roll out a new Rentec Direct company logo and begin refreshing our customer video library. I was reticent at first to the logo change, fearing it would hurt our brand recognition, however we've found no negative effects and to the contrary, are enjoying new SEO perks that come with new online material. More exposure = reaching more potential customers! Today I'm excited to have completed a fresh Product Overview video and I'm ready for a party (to celebrate not hearing my voice replay over and over through edits)!!
Next up? Training videos for our customers! Sometimes it's challenging, setting aside time from the day-to-day tasks to focus on these abstract projects, yet with detailed instructional videos, our customers have less of a learning curve and that saves both them and our support team valuable time. So, off to the recording studio. :)
What are you plans for delivering fresh material to your clients - marketing and meat-n-potatoes?
Janell is a member of Rentec Direct, a web-based property management software program designed to help streamline tenant screening and the day-to-day operations of landlords and property managers.