As we continue to create more and more videos, our team at Rentec Direct has been sorting through older videos where both marketing and instructional objectives were combined and are working to create a new approach to communicating with our customer base.
Besides the SEO benefit you receive from a video platform, it feels like a video's content should be direct and accessible so as to reach the intended audience. In other words, "short & sweet." Taking an existing customer on a marketing ride is a waste of their time and likewise, wining and dining a potential customer with instructional details makes for a boring date.
For example, one of the cool features included in our software for landlords and property managers is the Tenant & Owner Portals. Both entities can login to a custom branded site to obtain important details regarding their account, saving the Tenant/Landlords/PM loads of time. We want our potential customers to know this tool is at their fingertips, yet we don't want to bog them down with the "how-to" until they are ready to get rolling in the setup. We've created two videos for Tenant & Owner Portals so that both the marketing and the instructional details are kept separate.
Below is the first of two videos on the subject of Tenant & Owner Portals. We worked to keep this video at just one minute in length to avoid video-burnout during the sales process.
How do you decide the content & length of your videos? Do you find that the shorter or longer videos capture your audience best? What is a big turn-off to you personally when viewing sales or instructional videos?
Janell is a member of Rentec Direct, a web-based property management software program designed to help streamline the day-to-day operations of landlords and property managers.